Over the last ten years, social media has been a thing for the majority of the world’s population. Started from Friendster, Facebook, and MySpace back in early 2000s to Twitter, Snapchat, and Instagram on 2010s, to the remaining Twitter and Facebook-owned applications such as Instagram and WhatsApp in the beginning of 2020—each of all have contributed a community on the Internet. Due to this fact, social media became a place for people to interact, discuss, or even debate over various topics. The researchers of Social Media Marketing: Advantages and Disadvantages argued that these social media are essentially self-promoting platforms for the users.Hence, it is no wonder that business owners and planners recently started to use social media to market their brand.
Talkwalker on their Social Media Statistics in Australia report stated that the number of social media users in Australia has increased by 5.9% to 18 million in 2019, where the figure sums up to 72% of the country’s population. Facebook has the largest number—with 16 million users—followed by Instagram and Twitter on the second and third positions. This immense statistic is something that companies or enterprises should not ignore. Reasons are these numbers illustrate the audience of your brand on the Internet, and for the long run they may increase the sales.
So what are the benefits of social media marketing?
Increase brand awareness. When you advertise something on social media, it will be spread to the targeted potential consumers. The messages shared by these people is the key for your brand’s name. Likewise, the more people know your trademark, the more individuals put their trusts on it.
Make your brand the first choice. Quoted from Talkwaler’s report, 1 in 2 Australians use Facebook on a daily basis. When you market your brand online, these people may see them each time they access their homepage. With an informative and updated contents on your brand’s page or ads, the consumers will keep it in their mind. Hence, making your brand their first choice.
Enhance consumers’ consumption. Just like the pattern for brand’s awareness, the messages shared by the targeted potential consumers will contribute to your brand’s sales. The power of word of mouth is the key for the purchase.
All the advantages above have been proven by several researchers and summarized by Alves et al. on their Social Media Marketing: A Literature Review and Implications article. Should you wish to earn those improvement, please kindly contact Best Marketing Agency Gold Coastto have the same result.